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The Journey of Becoming.
brucerossconsultingandcoaching.com
CREATE YOUR OWN SUCCESS AS AN
ENCORE ENTREPRENEUR.
Begin Your Journey of Self‑Alchemy
Hi, this is Bruce and thank you for being here.
Our work is built on a simple truth: who you are shapes what you do, and what you do creates what you have.
That’s why I’d like to invite you to a free 6‑day Self‑Alchemy training—designed to help you unlock the 5 keys to transformation.
Here’s how it works:
Each day, for 6 days, you’ll receive a short email with one powerful task to reflect on and apply.
On Day 6, you’ll also receive a free exploratory session with me, where we’ll look at how these principles can be applied to build a six‑figure coaching business that aligns with your life and values.
This is your chance to begin the process of turning your wisdom and experience into a business that allows you to teach, prosper, and travel—while living life on your terms.
If this resonates with you, simply reply and we’ll take the next step together.
To your transformation,
The 5Ds of Self‑Alchemy
“Five Thresholds to Transform Who You Are, So You Can Do What You’re Called To, and Have the Life You Desire.”
🌟 D1: Desire — The Spark of Becoming
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Theme: Every transformation begins with a longing. Desire is the sacred fire that awakens possibility.
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Focus:
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Clarify what you truly want—not what you’ve been told to want.
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Distinguish between surface wants and soul‑level desires.
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Ritual: Name your “golden desire” and write it as a declaration.
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Outcome: Participants ignite their inner fire and set a clear intention for transformation.
🌟 D2: Decision — Crossing the Threshold
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Theme: Desire without decision is fantasy. Decision is the act of stepping into the fire.
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Focus:
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Understand the power of commitment and identity‑based choice.
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Explore the difference between dabbling and deciding.
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Ritual: Create a symbolic act of commitment (signing, speaking, or burning the old).
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Outcome: Participants move from wishing to choosing, anchoring their transformation in action.
🌟 D3: Discernment — The Alchemist’s Eye
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Theme: Transformation requires wisdom to separate the gold from the dross.
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Focus:
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Learn to recognize what serves your vision and what distracts.
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Practice shadow discernment: seeing hidden motives and patterns.
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Ritual: Daily reflection—“Does this align with my Self or my shadow?”
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Outcome: Participants sharpen their inner compass, making choices aligned with their higher Self.
🌟 D4: Daily Activity — The Furnace of Practice
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Theme: Alchemy is not a one‑time event but a daily fire. Small actions compound into quantum shifts.
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Focus:
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Build micro‑rituals that embody the new Self.
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Anchor transformation through consistent habits.
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Ritual: Morning and evening practices to embody the 3‑word vision.
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Outcome: Participants experience momentum, discipline, and visible progress.
🌟 D5: Design Your Life — The Great Work
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Theme: The final stage of alchemy is not just change, but creation. You become the architect of your destiny.
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Focus:
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Craft a vision‑driven life blueprint (Teach · Prosper · Travel).
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Align business, relationships, and lifestyle with your Self.
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Ritual: Create a mandala or pathway map of your Designed Life.
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Outcome: Participants leave with a living design for their future—clear, actionable, and aligned with their Self.
✨ Integration & Next Steps:
Day 6 Exploratory Session: A free 1:1 conversation with Bruce to explore how the 5Ds can expand into building a six‑figure coaching business and a lifestyle of freedom.
Positioning: The 5Ds training is both a threshold experience and a bridge into the deeper 6 or 12‑month Self‑Alchemy Coaching Experience.

Wanting something is only the spark. Having it requires becoming the kind of person who naturally creates and sustains it. Most people try to “do” their way into success with tactics, but without shifting identity, the results collapse.
Our Self‑Alchemy course teaches that transformation is not about chasing outcomes — it’s about becoming the Self who attracts and sustains those outcomes with ease.
🔮 How Self‑Alchemy Bridges the Gap
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Identity First: Instead of asking “What do I need to do?”, you guide clients to ask “Who must I become?”
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Kybalion Principles in Action: Mentalism, Correspondence, and Vibration show that inner state shapes outer reality. By aligning thought, emotion, and action, results become inevitable.
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Mature‑Age Advantage: For people over fifty, this isn’t about starting over — it’s about distilling decades of wisdom into a new, empowered identity.
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Practical Alchemy: Each initiation in your framework strips away ego, integrates shadow, and crystallizes clarity, so clients don’t just want wealth, freedom, or impact — they embody the person who creates it.
Change your thinking Change your life.
You have heard it all before, but how do you actually reframe thoughts and beliefs that have created your current life.
Six months to a new You. Guaranteed.

You’ve spent decades building skills, wisdom, and resilience…
Yet when it comes to turning that into a high six-figure online business or investment portfolio, you haven’t managed that as yet.
Yes I get it: the online world can feel like a maze.
You’ve tried courses that promised the world but left you with more questions than answers.
You’ve been told you need to “hustle harder” — but you’re not looking to burn out, you’re looking to build a legacy.
You know you have value to offer, but the tech, funnels, and marketing jargon feel like a foreign language.
And deep down, you’re asking:
“How do I create a business that fits my life — not the other way around?”
If you keep trying to piece it together alone:
Months (or years) can slip by without real momentum.
You risk spending thousands on tools and tactics that don’t align with your identity or audience or even worse, you choose to “settle”, you give up on your dreams.
Your age is your advantage.
You’ve done the hard yards, learned the lessons, and now you get to design your next chapter with freedom, impact, and legacy in mind.
The best part?
You get to decide exactly how it looks.
The truth is — without a clear, identity-first strategy and a proven client acquisition system, you’ll keep spinning your wheels while others with less experience pass you by.
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"For years, I’ve walked alongside people in welfare-based communities, helping them see that their circumstances are not the final word.
The turning point comes when they shift their identity — because who you believe you are determines what becomes possible."
Now I help others engineer their next chapter — not by chasing trends, but by aligning who they are with what they offer.

That’s why I created the 6 Month change your Life Process.
A focused, step-by-step experience that shows you exactly the process to BE the person who can DO the activity so they can HAVE the result they desire.
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This isn’t theory.
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For years, I’ve worked with people from all walks of life — from welfare-based communities to boardrooms — helping them see that their circumstances are not their destiny.
The real turning point comes when you shift who you believe yourself to be.
Along the way, I’ve drawn from the most effective disciplines I’ve encountered: the identity work used in social welfare programs, the practical tools of cognitive behavioural therapy, the precision of high-level coaching, and the science of behavioural psychology.
I’ve distilled all of that into my proprietary Steps of the
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Alchemy of Change —
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a clear, actionable path to re-engineer identity and create lasting transformation.
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This is the foundation of the Change your Life.
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a proven, repeatable way to package your expertise, attract premium clients, and build a business that fits your life — not the other way around.
Investment: Normally $497 for the complete package but today you have access
You can begin today for just $10 (7-day trial).
Then continue your growth for $99/month for 3 months.
That’s it.
No hidden costs.
Just your willingness to step forward.
(Because I want you to start now, not “someday I am making this offer for a limited number of qualified people.)
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Your next chapter doesn’t start when you “feel ready.
”It starts when you decide to take the first step — with the right guide and the right plan.
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Let’s make your most powerful chapter your most prosperous one.
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If this is you, start here by having a conversation.
A good faith conversation begins with curiosity.
It looks for common ground while making room for disagreement.
It's about the exchange of thoughts and information.
The Master Key to Your Transformation.
In the Self Alchemy of Change, this training is the master key — the catalyst that turns lead into gold.
For years, you may have stood before doors marked with the results, freedom, and impact you’ve longed for, only to find them locked. Those locks weren’t there because you lacked worth or ability; they were waiting for the right transformation of self to open them.
Over the 6 months, you’ll forge that key — aligning identity, thought, and action — and learn exactly how to turn it. Once you open the first door, momentum flows, and each door beyond yields more easily, until the life you’ve imagined is no longer hidden potential, but your lived reality.
[Yes, I’m Ready to Forge My new identity — $497 the complete package but today you have access for ​
You can begin today for just $10 (7-day trial).
Then continue your education for $99/month for 3 months.
That’s it.
No hidden costs.
Just your willingness to step forward.
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The Self Alchemy story of you begins.
Crafting Your Meaningful Second Act with Coaching.
Still charting the course for the rest of your life?
As you eye your “second act”—whether out of necessity or a hunger to feel truly alive again—one truth stands out:
It’s a win – win for everyone.
Creating and contributing to others will deliver more fulfillment, impact and freedom than simply chasing a nebulous passion.
This isn’t fluff.
But here’s the truth: success isn’t just about tactics.
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It’s about identity.

In the BE‑DO‑HAVE framework, identity is the cornerstone.
Most people chase results by focusing on what they must do or have, but lasting transformation begins with who they are.
When you shift identity—when you become the person aligned with your vision—your actions flow naturally, and the outcomes follow with ease.
This is the essence of Self‑Alchemy:
the art of consciously reshaping who you are at the deepest level.
My process guides you through mythic thresholds and practical rituals that re‑engineer identity, so you no longer struggle to force behavior or chase external validation.
Instead, you embody the prosperity, the investor, the guide you were designed to be.
From that state of being, you're doing becomes purposeful, and you're having becomes inevitable.
Self‑Alchemy is not about adding more—it’s about becoming more, so your life and business reflect your true, designed self.
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The Empowering Dynamic and how to apply it to you.

Why Discomfort Means You’re On the Right Track
(The Power of Creative Tension)
Most people think the unease they feel when making a big change is a sign they’re failing.
In reality, it’s the opposite. That discomfort is creative tension — the natural gap between where you are now and the future you’ve “decided” is yours.
When you commit to a new identity, you’re holding two truths at once:
Current Reality — the habits, beliefs, and results you’ve lived with until now.
Future Self — the version of you who already has the business, freedom, and lifestyle you want.
That gap creates a pull. It’s not “stress to avoid” — it’s “the engine of transformation.”
In the Self Alchemy of Change, this is the crucible where the magic happens:
You define your future self with clarity.
You acknowledge your current reality without judgment.
You hold both in mind — letting the tension between them generate the energy for change.
You act in alignment with the future self until the gap closes.
The problem is, left on your own, it’s easy to collapse that tension — by lowering your vision or slipping back into old patterns.
That’s why coaches make the way forward inevitable.
A skilled coach keeps your vision steady when your old identity tries to pull you back. They give you the structure, accountability, and identity reinforcement to keep the tension alive in a way that’s safe, strategic, and sustainable — until the transformation is complete.
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In short: If you’re feeling the stretch, you’re in the process. And with the right guide, that process will deliver the result.
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The No‑Risk, Change‑Is‑a‑Choice Guarantee!
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The Change‑Is‑a‑Choice Commitment
Transformation isn’t an accident — it’s a decision. If, after completing the training you don’t believe you’ve moved closer to the business, freedom, and identity you want, you’re free to return to your current path.
Because staying the same is just as much a choice as stepping into your next chapter — and only you can decide which future you’ll live.
“I help mature men and women in their second act of life break free from outdated identities and step into true time and money freedom. Through the Be·Do·Have principles, my clients awaken to who they are meant to be, embody transformation in their daily lives, and rise as teachers who multiply impact and legacy by guiding others to do the same. Every program is designed with a dedicated outcome: to connect opportunity with results—so that each client not only experiences inner awakening but also achieves tangible freedom in their calendar, their income, and their influence.”
Want to Become a Coach and earn a 6 figure income?

Crafting Your Meaningful Second Act Through Coaching.
Still charting the course for the rest of your life?
Crafting Your Meaningful Second Act Through Coaching.
Still charting the course for the rest of your life?
As you eye your “second act”—whether out of necessity or a hunger to feel truly alive again—one truth stands out:
It’s a win – win for everyone.
Creating and contributing to others will deliver more fulfillment, impact and freedom than simply chasing a nebulous passion.
Contribution Over Passion:
Passion can feel elusive (“What am I meant to do?”), but contribution is concrete:
you ask, “How can I help?”
When you focus on serving real needs—guiding someone through a career pivot, helping a small business owner grow, or supporting a parent juggling work and family—you tap into permanent demand.
That service mindset fuels purpose far more reliably than waiting for a lightning-bolt passion.
Coaching: The Ultimate Contribution Engine.
Transformational Leverage:
A single coaching hour can unlock months or years of growth for your client.
Your insights, frameworks and encouragement become catalysts for profound change.
Scalable Impact:
One-on-one sessions, group programs and digital courses let you multiply your reach without multiplying your hours.
Time and Location Freedom:
With just a laptop and video-call link, you coach from home, a café or while travelling:
designing a lifestyle around your dreams, not your obligations.
Income Rooted in Service:
Every session, package and mastermind you sell is a direct exchange: your expertise for someone’s breakthrough.
By pricing your services based on the value you deliver (e.g., an extra $5K/month in client revenue), you create abundance for both parties.
Steady bookings become predictable revenue, freeing you from feast-or-famine cycles.
Crafting Your Coach-Creator Identity.
Spot Your Unique Offering: What life lessons, professional skills or perspectives can only you share?
Build Credibility Quickly: Host free workshops or write short guides that solve one urgent problem—demonstrating your flair and winning trust.
When you work with us Products and methodology have already been created.

Your Second Act Starts Here.​
Life has a way of surprising us. Maybe you’ve found yourself in a place you never expected — wondering what’s next or sensing there’s more you’re meant to do.
If that’s you, welcome to your Second Act.​
Register here for a in-depth discussion re how to build a 6-figure coaching business.
Interested?
Fill in the form and instantly download our road map to 6 figures and our coaching information.
Identity shifts from who you think you are (which is a constructed identity leaned from family, community, culture, country and circumstances)
to an identity that is based on current realities and your future self.
The vision of your designed life.​​​​
[Yes, I’m Ready to Step Into My Future Self — Teach: Prosper: Travel:
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