top of page
bruce and why age is your new freedom.jpg

There’s never been a better time than now to become a coach.

The self-improvement market continues to grow, and, by 2024, it is predicted to generate more than $15.00 billion dollars in the United States alone and growing rapidly in most countries.

This includes:

Self Help Books

(people buy books to solve problems)

Corporate Training


Personal and Business Coaching

Weight loss and Fitness programs

Professional Development

in the workplace.

and much much more.

Why is the first question I asked.

Why are people willing to invest in improving their lives and work.

If you ask enough quality questions you will get quality answers.

People are willing to invest in Coaching because they are not experiencing a joyful and abundant life.

They have read all the books, but do not know how to apply this to their life.

It’s the application of knowledge that gives people their personal power.

People are willing to pay good dollars to get results.

Good questions inform-great questions transform.

It’s about being and doing leadership.

Leadership and coaching are all about asking the right questions and allowing people to solve that challenge by working thru what hold them back.

Desired outcome +no resistance = desired result in time.

This time in my life has been the best in terms of abundance in all areas of my life.

I have my ideal lifestyle business. 

Hi, I’m Bruce – I found myself over 50 (actually nearer to 60) and wondering what next.

In the book, Something to Live For, a new conversation begins between its authors and the readers.

Something to Live For.

A Life with Purpose.

Your Mission in Life.

Finding Your Vocation.

It’s about finding and enjoying a new way in the second half of life.

I had left my full-time career but was not ready for retirement.

I don’t think I will ever be ready to "retire".

I still longed to be productive and add value, but on my terms.

I wanted time for me, to take long walks, to spend time with family and grandkids, and friends. 

To pursue my love of travel. I live my life by a compass, not a clock.

Don’t Want to Retire?

Why You Should Start a Personal Coaching Business at any age.

I was in my 60's....

Entrepreneurs are stereotypically thought of as young, bold upstarts whose instincts and energy make up for their lack of life experience.

In reality, though, entrepreneurship is higher among older Australians.

And for good reason:

they tend to have more work experience, industry knowledge, supportive networks, and access to startup funding.

So, the next best step is here.

To begin a coaching career or not, begins here.

If you’re seeking a new direction in life, you’re not alone.

Many of us encounter moments when we feel lost or uncertain about our path.

The challenge to overcome is that dreams and aspirations live in the future.

If you’re not experiencing this it’s because it’s unknown.

We generally react and do what is known to us.

We need to see the world through a new lens.

Our beliefs act as a filter for our life.

What are beliefs?

Beliefs are something one accepts as true or real; a firmly held opinion:

Our body follows what we believe, not what we think about briefly.

My journey had some challenges so the Path to Least Resistance is my way of offering shortcuts to creating the identity to

BE the person who will,

DO the work so they can,

HAVE what they say they want.


Learning to apply knowledge.

The growth of "life Coaching” as a profitable and enjoyable business has a lot of attention.


The moment you say, “life coach”, you will have a thought of what that means for you.

Definition: A Life Coach is a professional who works with clients to help them achieve their goals by providing guidance and support in various areas, including goal setting for future plans.

That’s the most common thought.

Coaching is, at its core, a series of intentional conversations that empower a person to gain clarity and embody their calling.

It is the art of influence that underpins leadership in the 21st century.

I ask a lot of questions.

Are you living a joyful and abundant life right now?

If not why?

Do you want to change that outcome?

If you ask enough quality questions you will get quality answers.

People are willing to invest in Coaching because they are not experiencing a joyful and abundant life.

The have read all the books, but do not know how to apply this to their life.

It’s the application of knowledge that gives people their personal power.

One of the many questions I get asked is


Despite the exponential growth and popularity of coaching, the industry is far from being saturated.

The truth is that it’s filled with opportunity.

Opportunity for those coaches who are willing to learn how to get results for other people.

Coaching represents the largest portion of the self-improvement market.

Successful coaches have methodologies, process’s that get people results.

People want results.

People are willing to pay for results.

Desired outcome +no resistance = desired result in time.

As an encore entrepreneur, allow me to share why I know this to be a great business for us, as mature aged people.

People ask questions all the time.

Now that I am in the next stage of life,

people ask more and more questions.

Now that’s partly to do with age,

partly to do with time,

but it demonstrates that people need answers.

Answers that they can apply to improve their outcomes.

I give answers from a different perspective.

Quote from Peter Drucker:  

as a consultant/coach be ignorant.

Ask questions.

People love to answer questions.

Of course, they must be the right questions.

And you must know how to ask the questions.

It’s a skill.

We will teach you this.

Many companies sell you courses, and they want you to believe that it's easy to get into and making a coaching business successful is easy.

If it was easy, everyone would have a joyful and abundant life right now.

Back to the question of why people are looking for support.

It’s not that easy.

It’s simple, but most people do not understand the concepts or the application of the processes.

As an encore entrepreneur, I had the time and space to learn and apply the concepts.

When you register, you will be directed to our initial Pathway Training Portal.

After reading and looking through the materials, we will begin the conversations.

Its six short calls where I will ask you questions for you to actually answer.

There is bonus reading material.

There is access to members area.

There is a lot to consider.

A good decision requires good information. 

All fear's stems two basic concepts:

I am not enough.


I don't have enough.

Don't let fear hold you back.

If you desire a joyful and abundant lifestyle,

have a desire to help others to BreakFree from fear,

we would love to have you on the team.

But it is up to you.

You must be proactive.

You first must register.

This is a time sensitive offer.

Its available until my calendar is full.

If you desire to live a joyful and abundant life, have a generous fulltime income with parttime hours and you are "coachable".

This may be what works well for you.

Fill in the form, I promise you that you will benefit, even if you do not join us.

why age is your new freedom 1.jpg
bottom of page