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Welcome to the 
The Members Area.

encore entrepreneur working from his home office

Hi, I am Bruce Ross and just like so many others, I was looking forward to the next chapter in my life.

I was not ready to retire but wanted to re-fire.

I had no desire to “seen” as retired.

I am, from my perspective anyway, vibrantly alive and wanting more.

I have found most people are settling in certain areas of life.

They’ve stopped dreaming, stopped going for it, and settled into predictable patterns.

Well, that is not me.

I was looking for something that was not a job, but something that would allow me to feel powerful and alive.

To give me meaning and purpose.

I wanted my life to have meaning, I desired to leave a legacy for my children and grandkids.

I wanted to live as many lifetimes as possible in this one.

Having read the book...You're Not Broken by Cristopher Duncan I decided to embrace these four concepts to reorient myself:

They are:

I choose to live my true nature and purpose.

I choose to be the predominant creative force in my life.

I choose to live a life I love.

I choose to be healthy and vital.

I did not want a hobby; I desired more abundance in my life for sure.

People get confused when you talk about money.

It’s just the medium of exchange.

Money is used to have and enjoy things, certainly, but more importantly it is exchanged for experiences.

It can be exchanged for feelings.

The feelings you get when you can assist others.

When you can donate to your favourite research group. (brain cancer and mental health are my preferred donations).

If you desire to make a lot of money, you must create expansion in the world for others.

I wanted to share concepts that would influence firstly my family, but particularly people of my generation that many things are possible at this stage of life.

You can have everything you have always desired.

I assist you to build a rock-solid belief system in you.

I was looking for more and varied experiences in my life.

For many reasons the growth of entrepreneurs aged 50 or higher is rapidly rising according to the Office for National Statistics data in the UK.

This trend reflects the study by Hitachi Capital and the Centre for Economics and Business Research revealing that senior people expect, and desire, to work beyond the standard retirement age.

Well, when I was starting out, I had desire but not a lot of expertise.

I knew what I was looking for and what the end result had to be, but getting started was the challenge.

Now that education can be of benefit to you.

In the resource centre I have put a lot of learning that I went through, for you to consider.

What to expect in the Resource Centre.

Vision: Mind Frame: Marketing: Business Systems.

We support people in business, generally person to person business format.

A person-to-person business model is a type of business where individuals exchange goods or services directly with each other, without intermediaries or third parties.

For example, eBay is a platform that enables person to person transactions, where sellers and buyers can interact and negotiate the terms of their deals.

Mad Paws is a similar example.

Person to person business models can offer benefits such as lower costs, more flexibility, and greater trust among the parties involved.

How do we support you?

A performance coach in marketing is a professional who helps marketers improve their skills, achieve their goals, and overcome challenges.

A performance coach can provide guidance, feedback, support, and accountability to help marketers grow and excel in their roles.

A performance coach can help marketers with various aspects of their work, such as strategy, planning, execution, analysis, optimization, communication, collaboration, and leadership.

A business coach is a professional who helps entrepreneurs and executives achieve their personal and professional goals.

A business coach can provide guidance, feedback, accountability, and support to help clients overcome challenges, improve performance, and grow their businesses.

A business coach can also help clients develop skills, strategies, and a mind frame that is essential for success in the modern business world.

Why do we focus on having a vision.

Vision creation is the process of defining and articulating a clear and compelling vision for an organization, a team, or a project.

A vision is a statement that describes the desired future state of what the entity wants to achieve or become.

A vision should be inspiring, motivating, and aligned with the values and purpose of the entity.

Vision creation involves engaging stakeholders, identifying strengths and opportunities, exploring possibilities, and crafting a vision statement that communicates the essence of the vision.

Creating a vision for your future self is a powerful way to motivate yourself and achieve your goals.

A vision is a clear and vivid picture of what you want to be, do, or have in the future.

It helps you focus on your strengths, values, and passions, and aligns them with your purpose.

A vision also helps you overcome challenges, cope with setbacks, and make positive choices.

By having a vision for your future self, you can inspire yourself and others to act and make your dreams a reality.

What is meant by Mind frame.

A mind frame is a mental model that helps you understand and interact with the world.

It can influence your perception, decision-making, problem-solving, and creativity.

It has nothing to do with unwanted beliefs about how you think you are. It has nothing to do with “positive affirmations,” “believe it to see it” or the misunderstood “law of attraction” concepts.

A mind frame is not fixed or static, its not a positive or negative, but dynamic and adaptable.

You can always revise or update your mind frame as you learn new things and encounter new situations.

A mind frame is a powerful tool that can help you achieve your personal and professional goals.


Why we teach Marketing:

Digital marketing is a high-income skill that can help you earn more money and grow your business.

Digital marketing involves using online platforms and tools to promote your products or services, reach your target audience, and generate leads or sales.

Digital marketing skills are in high demand, as more businesses are shifting to online channels and looking for ways to stand out from the competition.

Some of the digital marketing skills that can boost your income are:

SEO content creation, email marketing, social media marketing, web design, analytics, social media marketing

By learning and applying these skills you can create effective marketing campaigns, increase your online visibility, and attract more customers.

You can do this for your own business and for so many others.


What is a business system:

A replicatable business system is a set of processes, tools, and resources that can be easily duplicated and scaled to achieve consistent results.

A replicatable business system allows a business to grow without compromising quality, efficiency, or customer satisfaction.

Some examples of replicatable business systems are franchising, licensing, and e-commerce platforms.

It’s very important for me to have a process that allows me to be of service to others so that they can achieve “their envisioned life”, in the shortest possible time.

I did not want to be working in business, I wanted to be working on the business.

I desired an exit strategy that would continue to contribute to my income.

The resource Centre is the starting point for these concepts.

The most common age for a small business owner is now 50 years old, the Australian Small Business and Family Enterprise Ombudsman says. The report expected to highlight the need for economic dynamism and fresh entrepreneurial energy.

Fear: The basic challenge for all of us.

The Fear of change is a common human emotion. According to an article on Psychology Today, we fear change because we can’t anticipate the outcome. 

We prefer certainty over uncertainty, and the unknown generates a strong alert response in our limbic system.

However, staying put can be riskier than changing. 

Whether it’s in your career or a relationship, you risk being left behind if you don’t continue to grow.

The Resource Centre is designed to give you tools tips and education o allow you to make informed decisions.

I hope the “lessons learned” and shortcuts outlined in the Resource Centre will help you launch a successful business generating quick, sustainable wealth for you and your family.

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Whatever the Stage of Your Business Startup,
You've Come to the Right Place.


Maybe you've already started your encore business. Or you're about to start one.

Or perhaps you're still in the "thinking" stage. You're drawn to the idea of owning a business. But you're unsure about the steps to take.

Or you may know how to start a business, but you're looking for the courage to do it.

Whatever the case, the resource centre is for you.

We want to be your advocate, your encourager, and your guide.

As an Encore Entrepreneur You Have Distinct Advantages


Your chief advantage is the experience and self-knowledge that you've acquired through your early adult years.

You have a better sense of your capabilities, your strengths and limitations, and your passion.

These can all serve you well and make for more informed business decisions.

Encore Entrepreneurs Also Face Unique Challenges

Startups later in life can bring fears and anxieties that younger entrepreneurs are less likely to confront. For those of us who are looking at 50 in the rear-view mirror, the calendar is working against us.

  • If we fail, we have only a few years to recover financially before retirement.

  • We are tempted, therefore, to be cautious rather than venturesome.


On the other hand, these same calendar-driven realities create urgency. We can't wait decades for our business to mature. We need to ramp it up quickly.

In addition, encore entrepreneurs are often juggling the startup of a business and care for aging parents. This creates a further demand on their time that most younger entrepreneurs don't face.

Here You'll Find The Answers You Need.

You will also find the opportunity to be coached through the failure zone.

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Hi I'm Bruce Ross and I started an online business because I wanted more feel powerful and alive. This Journey has taught me much. I desire that you find some answers to what you are looking for.

You must first BE before you can DO, and you must DO before you can HAVE. You can only DO to the level that your subconscious Identity thinks YOU ARE.

We make the invisible....visible.

 Looking for the next stage of life? Theencoreentrepreneurs .com is designed to assist people in, or wanting to research what is possible as an encore business owner. As an encore entrepreneur there were things I had to relearn and be open to possibility. 

The most important decesions to consider are Right Vehicle, Right products and Right You.

The resource centre is primarily focused on assisting you to become the Right You. 

Are you ready to take your business to the next level? At you can access all the information and training you need for success. Get ready to make your entrepreneurial dreams a reality.

Plus, you can access our very affordable training and book library.

Access the Resource Centre.
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You can grab this book as a thank you for just being here.

I DON’T BELIEVE IN “GET RICH QUICK,” BUT I DO BELIEVE IT’S ENTIRELY possible to “get rich” if you work hard, provide a lot of value to your customers, and are not afraid to ask for money in return for the value you provide. The important information and resources in this book will help you create a business that generates a healthy income for you.

instant download just click on the image.

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