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Welcome to the members area. As a team we aim to give you a wealth of information to consider. An informed decision needs solid information.

I'm Dorothy and my role in this endeavour is to manage the admin of the business we are expanding. Bruce is the coach/front of house person.

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One of my greatest desires is to make the invisible visible.... to understand our underlying story and help others.

Check your results in life, so far.

Your results reflect your hidden thoughts.

I am Bruce Ross and I help people to make the invisible…. visible.

What cannot be seen is difficult to change.

If you desire abundance in all areas of life you need to understand your personal story.

I have not reinvented the process.

I just train you how to connect the dots.

It’s the Journey of becoming.

Cheers and thank you for being here.

Knowledge is power means that a person who has an education can completely control his life by using that knowledge.


Looking to become an online encore entrepreneur?

  When you have a mountain to climb, it's the pre climb preparation that allows for success.

You are here for a reason. I am Bruce Ross and when I was starting in the online business world, I had much to learn. Initially I thought this would be easy.

As I repeatedly say, there is no secret to success.

The how to is available everywhere.

The information here is already in existence.

I have just put it all in one place.

It's the How.

But it's the WHY that transforms knowledge into action.

You need to know what makes you feel powerful and alive. What makes you matter? 

This will be strong enough to overcome your obstacles.

You will need to go from "it would be nice" to where "it is happening", no matter what it takes.

This is my gratitude gift, as this information changed me.

The pathway is illuminated.

It's important to read watch and listen to others who have done what you want to do.

People get confused when you talk about money.

It’s just the medium of exchange.

Money is used to have and enjoy things, certainly, but more importantly it is exchanged for experiences.

It can be exchanged for feelings.

The feelings you get when you can assist others.

When you can donate to your favourite research group. (brain cancer and mental health are my preferred donations).

If you desire to make a lot of money, you must create expansion in the world for others.

I wanted to share concepts that would influence firstly my family, but particularly people of my generation that many things are possible at this stage of life.

You can have everything you have always desired.

The members area exists to assist you to build a rock-solid belief system in you.

I was looking for more and varied experiences in my life.

For many reasons the growth of entrepreneurs aged 50 or higher is rapidly rising according to the Office for National Statistics data in the UK.

This trend reflects the study by Hitachi Capital and the Centre for Economics and Business Research revealing that senior people expect, and desire, to work beyond the standard retirement age.

Well, when I was starting out, I had desire but not a lot of expertise.

I knew what I was looking for and what the end result had to be, but getting started was the challenge.

Now that education can be of benefit to you.

In the resource centre I have put a lot of learning that I went through, for you to consider.

What to expect in the Resource Centre.

Vision: Mind Frame: Marketing: Business Systems.

We support people in business, generally person to person business format.

A person-to-person business model is a type of business where individuals exchange goods or services directly with each other, without intermediaries or third parties.

For example, eBay is a platform that enables person to person transactions, where sellers and buyers can interact and negotiate the terms of their deals.

Mad Paws is a similar example.

Person to person business models can offer benefits such as lower costs, more flexibility, and greater trust among the parties involved.

How do we support you?

A performance coach in marketing is a professional who helps marketers improve their skills, achieve their goals, and overcome challenges.

A performance coach can provide guidance, feedback, support, and accountability to help marketers grow and excel in their roles.

A performance coach can help marketers with various aspects of their work, such as strategy, planning, execution, analysis, optimization, communication, collaboration, and leadership.

A business coach is a professional who helps entrepreneurs and executives achieve their personal and professional goals.

A business coach can provide guidance, feedback, accountability, and support to help clients overcome challenges, improve performance, and grow their businesses.

A business coach can also help clients develop skills, strategies, and a mind frame that is essential for success in the modern business world.

Why do we focus on having a vision.

Vision creation is the process of defining and articulating a clear and compelling vision for an organization, a team, or a project.

A vision is a statement that describes the desired future state of what the entity wants to achieve or become.

A vision should be inspiring, motivating, and aligned with the values and purpose of the entity.

Vision creation involves engaging stakeholders, identifying strengths and opportunities, exploring possibilities, and crafting a vision statement that communicates the essence of the vision.

Creating a vision for your future self is a powerful way to motivate yourself and achieve your goals.

A vision is a clear and vivid picture of what you want to be, do, or have in the future.

It helps you focus on your strengths, values, and passions, and aligns them with your purpose.

A vision also helps you overcome challenges, cope with setbacks, and make positive choices.

By having a vision for your future self, you can inspire yourself and others to act and make your dreams a reality.

What is meant by Mind frame.

A mind frame is a mental model that helps you understand and interact with the world.

It can influence your perception, decision-making, problem-solving, and creativity.

It has nothing to do with unwanted beliefs about how you think you are. It has nothing to do with “positive affirmations,” “believe it to see it” or the misunderstood “law of attraction” concepts.

A mind frame is not fixed or static, it's not a positive or negative, but dynamic and adaptable.

You can always revise or update your mind frame as you learn new things and encounter new situations.

A mind frame is a powerful tool that can help you achieve your personal and professional goals.


Why we teach Marketing:

Digital marketing is a high-income skill that can help you earn more money and grow your business.

Digital marketing involves using online platforms and tools to promote your products or services, reach your target audience, and generate leads or sales.

Digital marketing skills are in high demand, as more businesses are shifting to online channels and looking for ways to stand out from the competition.

Some of the digital marketing skills that can boost your income are:

SEO content creation, email marketing, social media marketing, web design, analytics, social media marketing

By learning and applying these skills you can create effective marketing campaigns, increase your online visibility, and attract more customers.

You can do this for your own business and for so many others.


What is a business system:

A replicatable business system is a set of processes, tools, and resources that can be easily duplicated and scaled to achieve consistent results.

A replicatable business system allows a business to grow without compromising quality, efficiency, or customer satisfaction.

Some examples of replicatable business systems are franchising, licensing, and e-commerce platforms.

It’s very important for me to have a process that allows me to be of service to others so that they can achieve “their envisioned life”, in the shortest possible time.

I did not want to be working in business, I wanted to be working on the business.

I desired an exit strategy that would continue to contribute to my income.

The resource Centre is the starting point for these concepts.


The learning experience.

Why most people Fail.

 There are over 5000 books on Amazon with titles that include the phrase “love yourself:” How to Love Yourself, How to Love Yourself: A Guide to Building Self, Esteem, Love Yourself Like Your Life Depends On It, Love Yourself: How to Have More Self-Confidence and How to Be Happy, Love Yourself: The Secret Key to Transforming Your Life, How to Love Yourself: Overcome Social Anxiety and Depression…and on it goes.

People write books to solve problems.

People buy books to solve problems.

Yet most people remain the same.

The self-esteem movement is about one thing, and one thing only: identity. The theory is rather simple. If you don’t think well of yourself, you won’t think you deserve success.

Ask successful people what they believe about themselves and this is the likely answer:

Their success was not a factor of identity, but of something more powerful and enduring: the motivation to accomplish the outcomes they wished to create.

In other words, they focused upon what they were creating, not upon themselves.

They had a vision of what and how they wanted to live their lives.

So instead of focusing on who and what you think you are (which has been learned) and shit your focus to be learning, how you happen to see yourself—good, bad, or indifferent—is irrelevant.

You have a different and better standard of measurement:

How close am I to where I want to be?

When you are learning, you can look like an awful fool, or terribly inept, or appallingly stupid, or offensively clumsy, or horrendously incompetent.

The learning curve usually dictates that you will be dreadful before you can be proficient.


Unconscious Incompetence —

This is the phase where you don’t know what you don’t know. There is a skill that you are missing but you don’t even know what it is yet.

This is the most vulnerable and dangerous stage as it applies to the context of our work/ business building and life in general. There are a lot of things in this world we don’t know and we are ok with that.

Ignorance is bliss after all.

But not when it comes to our careers/ or starting a business.

We may not want to or need to know the details of every aspect of our enterprise, when it comes to our specific jobs and our soft skills, it is disastrous for us to not know what we are missing.

But then again, this stage is the starting point of all learning.

So, we must acknowledge that there will always be things about our jobs and ourselves that we don’t yet know we need to improve while trusting that when the time and circumstance is right, we will naturally move to the next stage which is knowing what we don’t know.

Many people do not realise that learning is required to change their circumstances.

Conscious Incompetence —

This is the stage where we realize there is a gap and identify the exact skill we need to develop. We come to terms with our ignorance and incompetence in a particular area.

Here we come to a crossroads. We have to decide whether to lean in and begin the journey of learning this skill,

 or acknowledge we have a gap in a particular area and be intentional about living with it.

For the most part, our choice should be to learn and grow, because what has got you this far will not get you to where you want to be.

Be to learn and grow.

What is life without consistently learning and growing.

Both personally and professionally. And so, once we decide we have a gap, we set to work to close it.

This is a potential failure point. Many people choose not to learn.

Conscious Competence —

This is where the learning begins.

Conscious competence is the stage where we are actively working on the skill but we are yet novices.

We try some things, we fail, we learn some lessons and try again.

We keep getting better.

Our competence grows slowly and surely but it doesn’t come naturally yet.

We still have a way to go before our competency becomes a part of our DNA.

The key here is to be persistent and determined and not give up.


Unconscious Competence —

The final stage where we’ve mastered the new skill or behavior such that its instinctual.

We aren’t practicing anymore.

While we’re still learning and growing, we’ve established a strong foundation and can be confident about our competency in that area.

The resource centre will be of benefit to those who want to achieve the result they desire.

What has gotten you this far will not get you there.

You have not come this far to only come this far.

The resources I have in the members area are designed around two concepts.
1: The knowledge that has gotten you to where you currently are will not get you to where you want to Be. Your Future Self.
2: You are open to possibility. The information will assist your knowledge base. This added information will improve all areas of your life.
Yes, I am looking to work with people who have a desire to create a full-time income with part-time hours.
REGULARLY ASK YOURSELF “WHO AM I?” and you will see that what you think you know about yourself is illusory.  There is undoubtedly something magnificent in the idea that we continually create our entire experience. There is magic in the understanding that we can create whatever we like, and that we can allow a force greater than ourselves to guide and heal us if we choose, to keep us energised, connected, and alive.

We can live creatively or see ourselves as victims of our circumstances. Knowing this might change everything for you, as it has for me, because all it takes is choice.

And when you make the creative choice, all that remains is possibility. It’s what we do with it that makes the difference.

The potential for a miracle is there, if only we’re wise enough to see it and to realize that our fulfillment as people depends upon our reaction to what we’ve been given.

To produce ways to increase your service, read books on your specialty; read what others have found to work well for them. Listen to our audio programs. But at the same time, think of original and creative ways to increase your service – ways that are unique to you and the way you are.


Choose to be in action.

Let’s compare your brain and the knowledge in it to a library.
Imagine that your brain is a newly built and empty library waiting to be
filled with data and information in the form of books, videos, films, CDs
and computer discs.
You are the chief librarian and have to choose first whether you wish to
have a small or a large selection. You naturally choose a large selection.
Your second choice is whether to have the information organized or not.
Imagine that you take the second option, not to have it organized: you
simply order a dumpster of books and electronic media, and have it all piled
in a giant heap of information in the middle of your library floor! When
somebody comes into your library and asks for a specific book or place
where they can find information on a specific topic, you shrug your
shoulders and say: ‘It’s somewhere there in the pile, hope you find it – good









This metaphor describes the state of most people’s minds! Their minds,
even though they may – and often do – contain the information they want,
are so horribly disorganized that it is impossible for them to retrieve
information when they need it. This leads to frustration and a reluctance to
take in or handle any new information. After all, what is the point of taking
in new information, if you are never going to be able to access the stuff
Imagine, on the other hand, that you have a giant library, filled with
incredible amounts of information on everything you ever wanted to know.
In this new super-library, rather than all this information being piled
randomly in the middle of the floor, everything is filed in perfect order,
exactly where you want it.
In addition to this, the library has a phenomenal data-retrieval and access
system that enables you to find anything you want at the flash of a thought.

Mind Mapping is such a great benefit to all of us, but when you are learning new knowledge at a later stage in life, I have found it to be the solution.

Thats why I have it as your first read.


You will find that I have books, PDFs, and Videos.

There are also some free training videos. These you can also find on the web and are free. 

Take your time.
This allowed my mind time to process and absorb the process of change.

A word on leverage. I did not have to waste a lot of time for no reason. There is no SECRET to knowledge.

I have leveraged other people's knowledge and success to create my path forward.

It was already visible, I just had to be open to seeing the way.

I desire this information to be able to illuminate your path.

I hope you will be inspired to take the journey in whichever way best suits you. 

Each book has a different application and meets a different need, but in the end the outcome is the same.  Do something positive. 

Don’t wait for someone else to do it.


Knowledge plus application equals personal power… and lasting change.

The information is behind the image.

If you do nothing else, I highly recommend the free training offered by Dr Benjamin Hardy.

It will, if you allow it, give you the courage to access the doorway to change.

So, in Western culture, we often ignore the power of context, we fail to ignore the power of influence, and the fact that we are constantly influenced by what is around us.

Our environment plays a big part in our outcomes.

There is a quote from Zig Ziglar.

He says, your input shapes your outlook, your outlook shapes, your performance, and your performance shapes your results.

If you want a different result, then you must change the input.

The value of the resource Centre is in the information.

This is my business Philosophy.

Learn it - Live it - Apply it - Coach it - Train it.

The Resource Centre is structured.

The concept is simple. Everything starts from within. 

Everything in your life is a reflection of a choice you have made.

If you want a different result, make a different choice.”

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This section is all about your mind and how you think.

Behind each image is the information.

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Let me introduce you to our book bundle offers. Every so often I put together a bundle of books that I believe will assist you. From my perspective, the right books can and do provide illumination to the path less travelled.

Information and Training courses that have been beneficial. This is me leveraging the knowledge and success of others. Two of them will require an optin (email address) but will be worth it.

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This is my story of learning to think.

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30 Day future Self training by Dr Benjamin Hardy.

21 Day Mind Hacking Education.

How to rewire your thoughts.

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How the mind works.

Think of it as an activity.

The activity is always in action.

It does not choose thoughts, it accepts all and any thought.

It's what you do with the thoughts.

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More behind you than ahead of you?

These books were inspiritional to me and many others.

If you are looking for meaning and purpose in the second half of life these will put you in the right mindset.

Many people approach the second half of life with trepidation.

Some terrific books that paint a different picture of life in the second half are:

It's never too late to become Rich by Kerry Hanlon.

What should I do with the rest of my life? By Bruce Frankel.

Claiming your Place at the Fire. By David Shapiro and Richard Leider.

Encore: Finding work that matters in the second half by Marc Freeman.

These books are available in the book bundles.

There are many others, and I have made some available here.

You Tube videos are plentiful and educational. These are just some you can check out.

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The Jim Fortin Podcast..

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I do not listen to a lot of podcasts (I am a reader) but this one has been and still is very beneficial for me. Try it. It's available wherever you get your podcasts from.

The Training Portal.

Training is an essential aspect of professional development. It provides encore entrepreneurs with the opportunity to grow their knowledge base and improve their skills, making us more effective in our business.

Acquiring this knowledge gave me the foundation to understand the BE DO HAVE concepts.

Visit the preview here.

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Mind Games.
That is why they always take this first step in the 5-phase journey of developing an unstoppable mind.

So, how do they do that?

How do they achieve the lifestyle other people don't even dream about? 

To answer this question, let's dive deep into the mind inspiration mini-series:

I am grateful to those who have gone before me with this series.

The information here is partly from many sources, but primarily it comes from a like-minded organisation.

The concepts are universal to all growth.

Whether that be personal, business, financial, sporting or any self-limit that you have acquired. It's a great foundation learning to our "Footsteps through the Mind" training sequence.

This is part of our 4-week program The 5 steps to BE come unstoppable.

You can access this on our training page.

Digital marketing is a great skill to have for several reasons. Digital marketing is a broad field with plenty of room for growth and diversity. It is relevant to every company, profession, and industry right now, and demand is greater than ever for professionals who know how to connect amazing products and services with the people who will most benefit from. Lets just think for a moment....can you think of any small business in your area that could not use the skillset and marketing advice from somebody who had this knowledge?


I am making this exceptional course available for only $29.00

Other people ideas about marketing yourself as a Coach. Knowledge is the foundation of all growth. Application of knowledge = personal power.

I have learned much from other people ideas. I hope you do also.

The core of any business is a customer base. All require them. If you had this skill, can you see yourself using that knowledge to grow your own business. The education is priceless.

Learning digital marketing can help a business build brand awareness, one of the first steps in finding new customers. A digital presence is helpful due to consumers' frequent use of mobile and digital devices. Learning and putting into practice the different digital marketing methods can make a difference in how you approach potential customers. In this training, we cover digital marketing skills and how to obtain them. Digital marketing refers to promoting and selling products using one or more marketing channels on the internet. Some of the digital marketing channels include social media networks, search engines and pay-per-click (PPC) advertising. Digital marketing helps you to reach consumers, interact with them, convert them to customers and retain them.

Is this a benefit to you? I have done this course myself and have made it available in the digital training portal. It will cost you just $29.00. The course has a large range of content and covers virtually every detail you will need to learn.

Buy this training whilst its available at this price.

You can see a preview of what's in the course here.

In our Pathway Training, which you can view here, is designed to assist you in creating the Path forward for you.

When results matter for you, applying this way of thinking will help you.


The Business System.


How Many Types Of Business Systems Are There?

While virtually anything can be systematized, there are four main types of business systems that you need to build. Getting these running is like adding rocket fuel to your startup. I’m going to touch on these below,


Products Make You Money, Systems will Make You a Fortune.


  1. There’s your marketing system, and you use this to generate a consistent flow of leads into the business.

  2. Then there’s your sales system; this is what you use to nurture leads, follow up with them, and hopefully convert them into paying customers.

  3. The third system is your fulfillment system, and this is the actual thing you do in exchange for the customer’s money.

  4. Lastly, there’s your administration system, which encompasses accounts, reception, human resources, etc. It supports all the other business functions.

Why a business system is the only reason to be in Business (from my point of view).

Firstly, What are business systems?

What are business systems, and do they benefit your company? Starting, building, and growing a business is exciting.

But often things get out of control. Balls get dropped and what was once fun and exciting can become a dreary chore.

Why? Because of a lack of business systems.

Many founders find themselves working longer and longer hours for little pay.

You might start wondering whatever possessed you to start a business.

After all the goal was freedom, wealth, and independence. But now it feels like you’re treading water and going nowhere. Sadly, some owners end up throwing in the towel. 


The poster child for business systems is McDonald’s.

This is a complex, worldwide, multi-billion-dollar business essentially run by pimply teenagers. Kids who can’t even be trusted to make their beds.

How do they do this?

They run this hugely successful and profitable business because they have amazing business systems.

Their operations manual covers everything from hiring to product delivery to customer interaction.

Why business systems are often overlooked

There are various reasons why business systems are overlooked by many small business owners. And you really don’t want to make these expensive mistakes.

Reason #1 – Boring

Business systems are regarded as “back office” functions. Unlike the latest marketing strategies, sales techniques or other highly visible aspects of your business, good business systems are considered boring. 

While building them may indeed be boring, the incredible power they give you is anything but.

Reason #2 – Lack of time

In the startup phase, owners don’t have time to build business systems. There are seemingly more important things to do like sales, marketing, and order fulfillment.

With all of these important things vying for their attention, systems get put off. However, just like any other accumulation of neglect over time, it rarely ends well.

Reason #3 – Overwhelm

Setting up systems can be overwhelming for many business owners. They don’t know which systems to prioritize and so they land up doing nothing. But think about this. Do you really want to take someone through how to do something ten times when once would suffice?

Reason #4 – Confusion

Another reason why systems don’t happen is because people don’t know how to manage a system. They know they need it, but they have no idea how to implement it and so it doesn’t get done. That’s why I’m going to show you how to create a system.

The reason I do this particular type of business is because


Four reasons why you want systems and processes in your business

It’s a sad situation when a business owner goes to sell their business and finds out after putting in many years of hard work, that their business is worthless.

It’s not so much that the organization itself is worthless, it’s that they ARE the business and without them there is no real business to sell.

In cases like this, they can’t sell it for any kind of reasonable sum beyond the value of their stock and maybe a small, nominal amount for “goodwill”.

There are numerous benefits to implementing systems in your business.

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When I was looking for a business to provide me with my list of requirements, I was not looking at any business or model. However, because I had learnt so much about myself, the obstacles I had to overcome, it seemed logical that working with people was my desired outcome.

I was looking for the right opportunity for me.

It had to be:

a) portable.

b) profitable.

c) straightforward process.

d) scalable.

e) full-time income with part-time hours.

f) Have a multiplier effect.

It had to be a business system that I could teach to others so they could have success to whatever level they desired.

The concept of owning a business system that works to provide you with the result we all desire. To be able to grow, scale and exit.

To be of service for others,

I have become a researcher: a Coach and a Leader.

The reason I created the members area is for those who desire what I wanted, but, like me, found yourself "stuck". As a person with more behind me than ahead of me, I wanted others to find their solution quickly. Knowledge is here, application of knowledge is your responsibility. I do have a coaching program that will assist you to apply the knowledge. Applied knowledge gives you your personal power.

Personal power gives you new possibilities.



There is no Secret to Success.

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 I am thankful that we have connected. If you are serious about how to apply this knowledge and how our business works, it is even better.

As I have stated elsewhere, I began this journey purely for selfish reasons.

I needed to have an income, and not a job, and really 3/4 hours per day, 3/4 days per week and make 3/4K per week was my initial goal.

The upside of this learning has led me to define my purpose.

I have always loved teaching and training, and it's my desire that no person is left behind.

The level playing field of this business has helped me to understand that nothing in life is guaranteed, but with the correct understanding of what it takes to succeed, along with consistent action, this business will deliver the outcome you require.

Let me be clear. I am not going to promise you that you will be successful. It comes down to how willing you are to apply the knowledge you have learnt in the resource centre to your life, and in particular your actions.
Application of knowledge = Personal Power.

Learning to apply knowledge begins with our pathway offer.

We all can move into the achiever quadrant, no matter what your circumstance. There are many ways to make money online, and I tried a few before I realised that the knowledge, I had acquired was perfect to help others. The vehicle that works so well for this process is my way of making money. You can make a full-time income, with part-time hours.

I am assuming that is why you are here. 

I know that this model works for those who work.

Right Me: Right Product: Right Vehicle.


If you have found this information to be of benefit to you, please feel free to buy me a coffee. Your support is appreciated.

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A business system is for me, a process of teaching others and then letting them be free.

What is a business system from my perspective.

What was I looking for?

The cash flow quadrant is where I started.

The concepts of replicable business models are well illustrated within the fast-food industry, the corporate owned supermarkets, the many types of service industries and in the real estate business models.

Within the direct selling industry there are very few suitable models for my purpose. I have ruled out M.L.M as it contracts the pie, rather than to expand the possibility.

Affiliate marketing and its counterparts (drop shipping. E bay, Amazon etc.) were not what I wanted.

I wanted a system that would reward me for teaching others “how to” but once they became successful, they would be able to replicate this system for others to benefit and would not be responsible to me.

The Business model of this business of ticked all the boxes.

Yes, I had read the critics etc. (even my own son was skeptical) but when I did my research of the owner's, the business model and the results of individual's (some good some not so good and some who could not make it work) I made the right decision for me.

This business partnership gave me the products, the “business in a box system” and the duplication process that allowed me to teach others and be rewarded appropriately and the level playing field for each person.


Ready for the next step.

Want to know how?

Schedule a conversation with me.

Putting Knowledge in Action.

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